It has been 75 years since Ferry Porsche built the sports car of his dreams and introduced it to the world – the Porsche 356 ‘No. 1’ Roadster. This automobile was born out of Porsche’s realisation that he would never find what he considered the perfect sports car – and so would have to build it himself.

Now we’re coming together to celebrate 75 years of being driven by dreams and all that this has made possible. We’re celebrating 75 years of not settling for the status quo but challenging it. Of design and engineering excellence and perseverance. Of unfiltered self-expression. This is a moment for us to reflect on our own stories, and also to celebrate every single person who has dreamed the way we have.  We are celebrating the Lifestyle of a Dreamer.